1. Introduction

DIGIT ("DIGIT", "we", "us", or "our") operates digit.com.pk and provides software development, AI/LLM, web, mobile, and IT consulting services to clients worldwide. This Privacy Policy explains what information we collect, how we use it, and the choices you have — in line with GDPR (EU/UK), CCPA (US), and applicable Pakistani data protection practice.

2. Information We Collect

Information you give us directly:

Name, email address, phone number, and company name when you submit a contact form, request a quote, or email us.
Project details you share during discovery calls or proposals.

Information collected automatically:

Standard technical data (IP address, browser type, device type, pages visited, referring URL) via Google Analytics.
Session behaviour (clicks, scrolls, mouse movement) via Hotjar, used to understand how visitors use the site. Hotjar data is aggregated and does not intentionally capture sensitive personal data.
Cookies used for analytics and to remember basic site preferences. See Section 5.

3. How We Use Your Information

We use collected information to:

Respond to enquiries and prepare project proposals.
Operate, maintain, and improve the website and our services.
Understand aggregate usage patterns (via Google Analytics and Hotjar) to improve content and user experience.
Send project-related communications to active clients.
Comply with legal obligations.

We do not sell your personal information.

4. Third-Party Services

We use the following third-party processors, each governed by their own privacy policy:

Google Analytics — anonymised traffic analytics.
Hotjar — session recordings and heatmaps for UX research.
Firebase (Google) — hosting and, where applicable, contact form data storage.
Google Tag Manager — tag management for the above services.

These providers may process data outside your country of residence under their own applicable safeguards (e.g. EU Standard Contractual Clauses).

5. Cookies

The site uses cookies for analytics (Google Analytics, Hotjar) and basic functionality. You can disable cookies in your browser settings; doing so may limit some site functionality but will not prevent you from browsing or contacting us.

6. Data Retention

We retain enquiry and project data for as long as necessary to deliver services, meet legal/accounting obligations, or until you request deletion. Analytics data is retained per each provider's default retention window (typically 14–26 months).

7. Your Rights

Depending on your location, you may have the right to:

Access the personal data we hold about you.
Request correction or deletion of your data.
Object to or restrict certain processing.
Request a copy of your data in a portable format.
Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, email info@digit.com.pk.

8. Data Security

We use industry-standard measures (HTTPS/TLS, restricted access, secure hosting via Firebase) to protect information against unauthorised access, alteration, or loss. No method of transmission over the internet is 100% secure.

9. Children's Privacy

Our website and services are not directed at individuals under 16, and we do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.

11. Contact Us

For privacy questions or data requests, contact:

DIGIT Gujranwala, Punjab, Pakistan Email: info@digit.com.pk WhatsApp: +92 332 3444800